![](http://thuviendientu.ajc.edu.vn/kiposdata0/kipossyswebfiles/images/sachnv/100waystocreate (2)thumbimage.jpg)
DDC
| 659 |
Tác giả CN
| Collins, Tim |
Nhan đề
| 100 ways to create a great ad / Tim Collins. |
Thông tin xuất bản
| London : aurence King Publishing Ltd,2014 |
Mô tả vật lý
| 808 p ; 27 cm. |
Phụ chú
| Other title: One hundred ways to create a great ad |
Tóm tắt
| "100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal."--Site web de l'éditeur. |
Thuật ngữ chủ đề
| Creativity in advertising |
Thuật ngữ chủ đề
| Advertising |
Địa chỉ
| HVBCTTKho Ngoại văn(1): 40101823 |
Tệp tin điện tử
| http://thuviendientu.ajc.edu.vn/ContentBrowser.aspx?mnuid=19&caid=10000&contentid=2021 |
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260 | |aLondon : |baurence King Publishing Ltd,|c2014 |
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300 | |a808 p ; |c27 cm. |
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500 | |aOther title: One hundred ways to create a great ad |
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520 | |a"100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal."--Site web de l'éditeur. |
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