TRA CỨU
Thông tin đầu mục
DDC 659
Tác giả CN MacRury, Iain
Nhan đề Advertising / Iain Macrury
Thông tin xuất bản London : Routledge, 2009
Mô tả vật lý 318 p. : ill ; 21cm.
Tóm tắt "Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader." "Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." "Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism."
Thuật ngữ chủ đề Culture
Thuật ngữ chủ đề Advertising
Địa chỉ HVBCTTKho Ngoại văn(1): 40101718
000 00000nam#a2200000ui#4500
00125554
0023
0046D36C072-E2CC-4596-9215-0554190E01AD
005201904011011
008081223s2009 vm| vie
0091 0
020 |a9780415251266 (pbk.)
039|y20190401101059|zhangptt
040 |aHVBC
041 |aEng
044 |avm
082 |a659|bADVER
100 |aMacRury, Iain
245 |aAdvertising / |c Iain Macrury
260 |aLondon : |b Routledge, |c2009
300 |a318 p. : ill ; |c21cm.
520 |a"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader." "Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." "Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism."
650 |aCulture
650 |aAdvertising
852|aHVBCTT|bKho Ngoại văn|j(1): 40101718
890|a1|b0|c0|d0
Dòng Mã vạch Nơi lưu S.gọi Cục bộ Phân loại Bản sao Tình trạng Thành phần
1 40101718 Kho Ngoại văn 659 ADVER Sách ngoại văn 1
Không có liên kết tài liệu số nào