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DDC
| 659 | |
Tác giả CN
| Theaker, Alison | |
Nhan đề
| The public relations handbook / Alison Theaker | |
Lần xuất bản
| 5th edition. | |
Thông tin xuất bản
| London ; New York : Routledge, Taylor & Francis Group,2016 | |
Mô tả vật lý
| xvii, 555 pages : illustrations ; 26 cm. | |
Tóm tắt
| "The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children." | |
Thuật ngữ chủ đề
| Public relations | |
Thuật ngữ chủ đề
| Corporations | |
Từ khóa tự do
| Handbooks | |
Môn học
| Quan hệ báo chí | |
Môn học
| Truyền thông nội bộ | |
Địa chỉ
| HVBCTTKho Ngoại văn(1): 40101692 | |
Tệp tin điện tử
| http://thuvien.ajc.edu.vn:8080/dspace/handle/123456789/5973 |
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| 004 | 0482AE7F-275E-4134-94E4-CE27009FCD0F |
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| 005 | 202211170909 |
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| 008 | 081223s2016 vm| vie |
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| 009 | 1 0 |
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| 020 | |a9781138890961 (pbk.) |
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| 039 | |a20221117091008|bluyenvth|c20221116155747|dluyenvth|y20190328142626|zhangptt |
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| 040 | |aHVBC |
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| 041 | |avie |
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| 044 | |avm |
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| 082 | |a659|bPUBLIC |
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| 100 | |aTheaker, Alison |
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| 245 | |aThe public relations handbook / |cAlison Theaker |
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| 250 | |a5th edition. |
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| 260 | |aLondon ; New York : |bRoutledge, Taylor & Francis Group,|c2016 |
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| 300 | |axvii, 555 pages : illustrations ; |c26 cm. |
|---|
| 520 | |a"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children." |
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| 650 | |aPublic relations |
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| 650 | |aCorporations |
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| 653 | |aHandbooks |
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| 692 | |aQuan hệ báo chí |
|---|
| 692 | |aTruyền thông nội bộ |
|---|
| 852 | |aHVBCTT|bKho Ngoại văn|j(1): 40101692 |
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| 856 | |uhttp://thuvien.ajc.edu.vn:8080/dspace/handle/123456789/5973 |
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| 890 | |a1|b0|c0|d0 |
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659 PUBLIC
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