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Media and communication research methods : an introduction to qualitative and quantitative approache / Arthur Asa Berger, San Francisco State University
Thousand Oaks, California : SAGE Publications, 2016
xvii, 417 pages : illustrations ; 23 cm.

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend.
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