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1
Anticipate : knowing what customers need before they do / Jeff Tobe, Bill Thomas.
Hoboken, N.J : John Wiley &​ Sons, 2013
218tr. ; 23cm.


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2
Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.]
London; New York : Routledge, 1997
xii, 355 p : illustrations ; 24 cm.


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3
Consumer behavior / Leon G. Schiffman, Joe Wisenblit
Harlow : Pearson Education Limited, 2019
508p. ; 27cm.


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4
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
MA : Cengage Learning, 2018
525p. ; 27cm.


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5
Consumer culture / Celia Lury.
New Brunswick, N.J : Rutgers University Press, 2011
245 p. : ; 23 cm.

The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity.
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