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Public diplomacy : foundations for global engagement in the digital age / Nicholas John Cull Cambridge, UK ; Medford, MA, USA : Polity Press, 2019217p. ; 23cm.Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.
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