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Consumer culture / Celia Lury.
New Brunswick, N.J : Rutgers University Press, 2011
245 p. : ; 23 cm.

The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies. It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity.
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2
Seeing the elephant : Understanding globalization from trunk to tail / Peter Marber
NJ : John Wiley and Sons, 2009
420p ; 24cm


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3
The economics and financing of media companies / Robert G. Picard.
New York : Fordham University Press, 2011
ix, 274 p : ill ; 24 cm.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
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