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Exceptional selling : how the best connect and win in high stakes sales / Jeff Thull Chichester : John Wiley, 2006xxxii, 238 p ; 24cm."This is the first book to apply powerful diagnostic principles directly to sales conversations. It shows you how to create a customer engagement in which the common barriers to success - limited access, ambiguous words, objections, and cutthroat negotiations - melt away."--BOOK JACKET
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Perfect pitch: the art of selling ideas and winning new business / Jon Steel Hoboken, N.J : J. Wiley, 2007262 p ; 24 cm.In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.
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