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Brands : the logos of the global economy / Celia Lury London : Routledge, 2004tr. ; cm.Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy
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Brands: meaning and value in postmodern media culture / Adam Arvidsson London : Routledge, 2006168 p ; 24 cm.Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
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