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DDC
| 658 |
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Tác giả CN
| Young, Antony |
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Nhan đề
| Brand media strategy : integrated communications planning in the digital era / Antony Young |
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Lần xuất bản
| 2nd ed. |
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Thông tin xuất bản
| New York : Palgrave Macmillan, 2014 |
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Mô tả vật lý
| 242p. ; 24cm. |
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Tóm tắt
| Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women) |
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Thuật ngữ chủ đề
| Internet marketing |
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Thuật ngữ chủ đề
| Branding (Marketing) |
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Từ khóa tự do
| Tiếp thị |
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Từ khóa tự do
| Social media |
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Từ khóa tự do
| Truyền thông xã hội |
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Từ khóa tự do
| Thương hiệu |
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Địa chỉ
| HVBCTTKho Ngoại văn(1): 40101959 |
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| 082 | |a658|bBRAND |
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| 100 | |aYoung, Antony |
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| 245 | |aBrand media strategy : |bintegrated communications planning in the digital era / |cAntony Young |
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| 250 | |a2nd ed. |
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| 260 | |aNew York : |bPalgrave Macmillan, |c2014 |
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| 300 | |a242p. ; |c24cm. |
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| 520 | |aGoogle and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women) |
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| 650 | |aInternet marketing |
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| 650 | |aBranding (Marketing) |
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| 653 | |aTiếp thị |
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| 653 | |aSocial media |
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| 653 | |aTruyền thông xã hội |
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| 653 | |aThương hiệu |
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| 852 | |aHVBCTT|bKho Ngoại văn|j(1): 40101959 |
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| 890 | |a1|b0|c0|d0 |
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Bản sao |
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1
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40101959
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Kho Ngoại văn
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658 BRAND
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Sách ngoại văn
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1
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