TRA CỨU
Thông tin đầu mục
DDC 659
Tác giả CN Collins, Tim
Nhan đề 100 ways to create a great ad / Tim Collins.
Thông tin xuất bản London : aurence King Publishing Ltd,2014
Mô tả vật lý 808 p ; 27 cm.
Phụ chú Other title: One hundred ways to create a great ad
Tóm tắt "100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal."--Site web de l'éditeur.
Thuật ngữ chủ đề Creativity in advertising
Thuật ngữ chủ đề Advertising
Địa chỉ HVBCTTKho Ngoại văn(1): 40101823
Tệp tin điện tử http://thuviendientu.ajc.edu.vn/ContentBrowser.aspx?mnuid=19&caid=10000&contentid=2021
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300 |a808 p ; |c27 cm.
500 |aOther title: One hundred ways to create a great ad
520 |a"100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal."--Site web de l'éditeur.
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