 |
DDC
| 659 | |
Tác giả CN
| Hackley, Christopher E., | |
Nhan đề
| Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. | |
Lần xuất bản
| 4th edition. | |
Thông tin xuất bản
| Los Angeles :SAGE, 2018 | |
Mô tả vật lý
| xiv, 370 pages :color illustrations ;cm. | |
Tóm tắt
| ntroduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. "Snapshots" bring in aspects of cross-cultural advertising such as Barbie in China. | |
Thuật ngữ chủ đề
| Advertising. | |
Thuật ngữ chủ đề
| Advertising | |
Thuật ngữ chủ đề
| Social aspects | |
Thuật ngữ chủ đề
| Sales promotion. | |
Từ khóa tự do
| Social aspects | |
Từ khóa tự do
| Sales promotion | |
Tác giả(bs) CN
| Hackley, Rungpaka Amy | |
Địa chỉ
| HVBCTTKho Ngoại văn(2): 40101712, 40101786 |
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|---|
| 009 | 1 0 |
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| 020 | |a9781473997998 |
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| 082 | |a659|bADVERTI |
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| 100 | |aHackley, Christopher E., |
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| 245 | |aAdvertising & promotion / |cChris Hackley and Rungpaka Amy Hackley. |
|---|
| 250 | |a4th edition. |
|---|
| 260 | |aLos Angeles :|bSAGE, |c2018 |
|---|
| 300 | |axiv, 370 pages :|bcolor illustrations ;|ccm. |
|---|
| 520 | |antroduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. "Snapshots" bring in aspects of cross-cultural advertising such as Barbie in China. |
|---|
| 650 | |aAdvertising. |
|---|
| 650 | |aAdvertising |
|---|
| 650 | |a Social aspects |
|---|
| 650 | |aSales promotion. |
|---|
| 653 | |aSocial aspects |
|---|
| 653 | |aSales promotion |
|---|
| 700 | |aHackley, Rungpaka Amy |
|---|
| 852 | |aHVBCTT|bKho Ngoại văn|j(2): 40101712, 40101786 |
|---|
| 856 | 1|uhttp://thuviendientu.ajc.edu.vn/kiposdata0/kipossyswebfiles/images/sachnv/advertising and promotionthumbimage.jpg |
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| 890 | |a2|b0|c0|d0 |
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1
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40101712
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Kho Ngoại văn
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659 ADVER
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1
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2
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40101786
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Kho Ngoại văn
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659 ADVERTI
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1
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